Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, and Apple's marketing commercials for its products received widespread critical acclaim.

However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company.

However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.

Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line.

Apple went public in 1980 to instant financial success.

It differed from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture.

While early Apple II models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a ‚Äč The Apple II was chosen to be the desktop platform for the first "killer app" of the business world: Visi Calc, a spreadsheet program.

The owner of this unit added a keyboard and wooden case.

The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire.

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is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.

Visi Calc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office.

By the end of 1970's, Apple had a staff of computer designers and a production line.

The company's hardware products include the i Phone smartphone, the i Pad tablet computer, the Mac personal computer, the i Pod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the Home Pod smart speaker.